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Medical news: crafting compelling healthcare articles and features

Updated: Nov 19, 2023



Medical news agencies specialise in providing news, information and features related to healthcare and medicine. Their aim is to publish accurate, up-to-date and relevant content to healthcare professionals, researchers, patients and the general public. Here are some of the key functions and activities of medical news agencies:

  • News reporting: The latest medical developments such as breakthroughs in medical research, updates on clinical trials, advancements in medical technology, healthcare policy changes and public-health issues.

  • Feature articles: In-depth feature articles exploring medical topics in greater detail. These features can cover profiles of healthcare professionals, patient stories, interviews with experts and analyses of emerging healthcare trends.

  • Medical research coverage: Research findings from academic journals and medical conferences, with the aim of making complex scientific information more accessible to a broader audience.

  • Health and wellness content: Tips for healthy living, disease prevention and managing chronic conditions.

  • Patient education: Easily understandable and reliable medical and healthcare information. This uses plain and clear writing ensures that vital healthcare information is accessible to everyone: patients, the general public and non-specialists..

  • Industry analysis: Insights and analysis on the business side of healthcare, including trends in pharmaceuticals, medical devices, healthcare policy and healthcare economics.

As such, medical news agencies play a crucial role in keeping both the medical community and the public informed about the latest advancements, breakthroughs and issues in medicine and healthcare. By providing accurate and reliable information, they contribute to the overall knowledge and understanding of medical science and promote better health outcomes.


What role does a medical editor have in medical news?

The primary responsibility of a medical editor is to review and edit news articles and features before they are published. The role of a medical editor can involve:

  • Spelling and grammar: Checking for and correcting spelling, grammar and punctuation errors.

  • Style consistency: Ensuring consistency in writing style, formatting and language usage throughout the article. This can involve following a specified style guide (e.g. American Medical Association (AMA) Manual of Style, NICE Style Guide, Oxford Style Manual, Chicago Manual of Style) or adhering to the publication’s in-house style rules.

  • Clarity and readability: Rephrasing sentences and paragraphs to enhance clarity and readability for the intended audience, which may include healthcare professionals, researchers or the general public.

  • Word choice: Ensuring appropriate word usage and avoiding ambiguous or incorrect terms.

  • Consistency in terminology: Ensuring that terminology is consistently spelt and styled throughout the article.

  • Citations and references: Reviewing and formatting citations and references according to the specified citation style.

  • Cross-references: Checking and validating cross-references to figures, tables, sections or other parts of the article.

  • Consistency in language and tone: Maintaining a consistent tone and voice throughout the article, depending on the intended audience and purpose.

  • Compliance with guidelines: Checking that the article complies with specific publication guidelines.

  • Fact checking: Verifying the accuracy of medical information, statistics and data cited in the article.

In addition, for content that is being presented to the general public and patients, it is essential that the medical editor helps the reader to understand and absorb the information in the article. The aim is to bridge the gap between medical professionals and the general public by transforming complex medical language into clear and direct content that the layperson can understand. Usually called Plain-English editing, the key aims include:

  • Simplifying language: The primary goal of plain-English editing is to simplify complex medical terms and concepts. By replacing jargon and technical words and phrases with plain-language alternatives, specialist plain-English editors make healthcare information more accessible and easier to comprehend. Other methods to simplify language include using active verbs and using shorter sentences.

  • Organising information: Plain-English editors ensure that medical content follows a logical structure, making it easier for readers to navigate and find relevant information. This includes breaking down complex procedures or concepts into step-by-step explanations, using bullet points and headings to highlight key points, and structuring content to break information up and make the content easier to process.

  • Eliminating ambiguity: Ambiguous or confusing language can lead to misunderstandings. Plain-English editing involves identifying and removing any vague or unclear phrasing, ensuring that the message is accurately conveyed to the intended audience.

  • Maintaining accuracy: While simplifying medical content is the goal, plain-English editors must ensure that the meaning isn’t altered or oversimplified. Editors work closely with medical professionals to maintain the scientific integrity of the content while adapting it to a layperson’s level of understanding.

Who do medical editors work with?

Various companies and organisations publish medical news and features. These can include:

  • News outlets: Mainstream media organisations often have dedicated health and medical sections that cover medical news and features.

  • Science magazines: Popular science magazines such as New Scientist and Scientific American cover medical topics and breakthroughs.

  • Health websites: Numerous websites are specifically dedicated to health and medicine, providing medical news, features and health-related content.

  • Government health agencies: National and international health organisations often publish medical news and features related to public health issues and research. Examples include the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), Public Health England (PHE) and the National Health Service (NHS).

  • Medical associations and societies: Professional medical organisations often release news and features related to advancements in their respective fields.

  • Pharmaceutical companies: Some pharmaceutical companies publish medical news and features related to their products, research and advancements in the pharmaceutical industry.

  • Nonprofit health organisations: Various nonprofit organisations focused on specific health conditions or public health issues publish medical news and features relevant to their missions.

  • Medical research institutions: Universities and research institutions often publish medical news and features related to their groundbreaking research and discoveries.

  • Medical journals: These are academic publications that feature original research articles, reviews and case studies written by researchers and medical professionals.

As can be seen, the role of a medical editor is multifaceted. It is an essential part of the process of publishing medical news to maintain the integrity and quality of medical news and features presented to the public, ensuring that the information provided is reliable, accurate and valuable to the audience.

 

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